Verizon Wins First Round Against AT&T!
We have done quite a number of posts about the ongoing court – and ad – battle between AT&T and Verizon, and we now bring you the latest installment to the “drama”.
Judge Timothy Batten has denied the request for a temporary restraining order filed by AT&T to temporarily stop Verizon ads form getting air time. The denial was given through an oral statement during the hearing in the Federal District Court for Northern Georgia in Atlanta that lasted for nearly two hours.
Since AT&T first filed suit against Verizon on November 3, more people seem to have become interested in the ads and what they meant to consumers. In addition, Verizon got busy and managed to churn out three more TV ads with a Christmas-y feel. This is on top of the first ad that earned the ire of AT&T as well as the one where an iPhone was “banished” to an “Island of Misfit Toys,” which we also featured in a previous post. There are now a total of five TV ads that revolve around the issue of 3G coverage, along with associated radio and print advertising.
One of the points that AT&T tried to make was that the ads brought about “confusion” about AT&T’s coverage in general, at least based on a study that they had reportedly commissioned. The results of that survey reportedly showed that the viewers who saw the original Verizon ads thought that the maps were referring to network coverage in general and not just 3G coverage in particular.
The full lawsuit is still in court and a preliminary hearing has been set for December 16.
Posted by PrintFriendly on November 22nd, 2009














Wal-Mart
We would have been okay with the “up to,” which means there will probably be a great deal or two on models that people do not really go for all that often, and then 4 to 5 percent off – or even less – on the more popular stuff. But to say that discounts will be given across the board? It will always be on selected models – it always has been; we just don’t think that any company can afford to offer discounts across the board.
Google intends to have
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