If It Prints, I'll Let You Know

We just shared with you the new courtroom battle that may ensue, this time triggered by a lawsuit filed by AT&T against Verizon Wireless.

This comparative ad may have just come and passed – and eventually forgotten – had this lawsuit not brought it out in the open for everyone to peruse even more closely. When we come to think of it, calling out “Foul!” does seem to be an indication that there is definitely a cause for concern.

After all, if you are the carrier offering one of the hottest – if not the hottest – mobile devices around, and exclusively at that, then one ought to be able to allow its users to enjoy the full range of possibilities that such a phone may offer. What is one going to do with a 3G phone if there is no 3G coverage in the first place?

Instead of a lawsuit that may drag on for who knows how long, it may be more prudent on AT&T’s part to simply focus on expanding their coverage and closing the gap between theirs and other carrier’s 3G coverage. With innovation pushing even further on, keeping up should be one of the responsibilities that carriers will need to take seriously.

If people were to ask me, I would say that AT&T may have been resting on its laurels, that the fact that only they can sell the iPhone anyway will be enough to keep the customers coming. With the Droid coming, and being carried by Verizon, it looks like both Apple and AT&T have the jitters.

If I were in AT&T’s shoes, this should serve as a clue that there should be more color on that map.

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