Verizon Wins First Round Against AT&T!
We have done quite a number of posts about the ongoing court – and ad – battle between AT&T and Verizon, and we now bring you the latest installment to the “drama”.
Judge Timothy Batten has denied the request for a temporary restraining order filed by AT&T to temporarily stop Verizon ads form getting air time. The denial was given through an oral statement during the hearing in the Federal District Court for Northern Georgia in Atlanta that lasted for nearly two hours.
Since AT&T first filed suit against Verizon on November 3, more people seem to have become interested in the ads and what they meant to consumers. In addition, Verizon got busy and managed to churn out three more TV ads with a Christmas-y feel. This is on top of the first ad that earned the ire of AT&T as well as the one where an iPhone was “banished” to an “Island of Misfit Toys,” which we also featured in a previous post. There are now a total of five TV ads that revolve around the issue of 3G coverage, along with associated radio and print advertising.
One of the points that AT&T tried to make was that the ads brought about “confusion” about AT&T’s coverage in general, at least based on a study that they had reportedly commissioned. The results of that survey reportedly showed that the viewers who saw the original Verizon ads thought that the maps were referring to network coverage in general and not just 3G coverage in particular.
The full lawsuit is still in court and a preliminary hearing has been set for December 16.
Tags: AT&T against Verizon, island of the misfit toys ad, verizon ads, verizon vs AT&TRelated posts
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December 2, 2009 @ 10:45 am
[...] Verizon fired back with a counter-suit, claiming the "truth hurts." On November 22nd, AT&T was denied the temporary restraining order that it wanted against the Verizon ads. Dismissals aside, Verizon [...]