Kodak Recorded Increased Printer Sales
The figures are in, and Eastman Kodak posted a profit for the fourth quarter of ’09 – a performance that it owes in part to an increase in consumer inkjet printer sales. The other half of the success story is credited to an increase in revenue generated by patent licensing.
From that standpoint, it certainly looks like the risky marketing strategy that Kodak took to sell its inkjet printers may have worked in their favor after all.
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